It’s surprising that some funny, disgusting viral videos can hurt a corporation’s image, while others can help (e.g., Keith’s SFW porn-viral for Diesel). The secret: good production values. If only Domino’s had gotten Keith to direct that video (“pour an absurd amount of nasal fluid on that pizza, stat!”). But also, the different receptions of these two videos stems from the different relationships between the product and the ‘disgusting’ act: unsanitary bodily fluids appear disgusting when associated with pizza, while jeans appear desirable when associated with sex (although some people would find the porn-sex disgusting, that reaction is offset by Keith’s funny SFW cartoons).
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"What is stolen during work time cannot be regained by submitting to what that work has produced." (French graffiti, 2006)
mutual aid, anarchy, feminism, communization, revolutionary love, evading state capture, destroying capitalist relations, smashing white supremacy, inappropriate/d sociabilities, prefigurative politics, movements of celebratory subversion, queer liberation, everyday insurrections, social centers, free skools, solidarity unionism, hip-hop, punk, dubstep, the Twin Cities.
